The lines between industries are blurring, banks are selling flights now? 🤔 Learn why companies are adding travel booking to their services Benefits like added revenue, customer loyalty, and seamless upselling... it makes sense. But HOW do they do it? We explored the strategies.

Let's deep dive into the areas that challenger banks (or often called “Neo Banks”) expand to increase Share of Wallet. In banking, Share of Wallet, refers to the percentage of a customer's total financial activities, such as deposits, loans, or investments, that a bank manages.